May 1, 2024
(press release)
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Already enchanted by our ANEW Power Serum and Power Eye Cream? Prepare for a radiant revelation as a new moisturiser, ANEW Skin Renewal Power Cream joins the fan-favourite line-up. Empower your skin and your confidence Our most powerful skincare range yet, ANEW Power Cream is your key to help renew millions of skin cells1 to improve your skin’s strength, elasticity and firmness in just 7 days2. The new day and night cream not only helps to activate skin cell renewal, but boosts collagen, leaving your skin feeling irresistibly smooth and hydrated. What’s more, it’s also been designed to enhance every woman’s life too – not just your skin. At Avon, we know that facial expressions are a woman’s superpower, and with ANEW Power Cream, you can embrace the power of your facial expressions to help amplify your potential. 10X Protinol, 10X the Power Infused with 10X Protinol™3 and niacinamide, ANEW Power Cream delivers a powerful dual collagen boost, offering you your most dramatic skincare results yet. Co-created with dermatologists and scientists, the groundbreaking new cream boasts the highest concentration of our award-winning patented Protinol Technology™, giving you 10X the power. Protinol™ works to help restore both collagen 1 and collagen 3, bringing them closer to the optimal ratio found in baby skin. The ultimate power trio for dramatically stronger, healthier feeling skin ANEW Skin Renewal Power Cream proudly joins the ANEW skincare family alongside the top-rated and award-winning ANEW Power Serum and Power Eye Cream. With the bestselling Power Serum now also packed with 10X Protinol™ and niacinamide, when used together, the trio helps to restore years of collagen loss in just 7 days for dramatically stronger, firmer skin, with a blurred, brightened eye area. [1] Anew Skin Renewal Power Cream helps renew the look of millions of surface skin cells. [2] Strength and firmness based on a consumer study with 127 participants and elasticity based on Protinol in formula during laboratory testing on skin cells. [3] 10X Protinol vs the level of Protinol in Anew Moisturising Creams. Putting ANEW Skin Renewal to the test For a second consecutive year, we partnered with renowned expert in Clinical and Aesthetic Dermatology, Dr Zoya Diwan, to help put the new products to the test on real patients in her clinic, and the results will amaze you... In just seven days, 12 trial participants saw an average reduction of 9% in the intensity of fine lines and wrinkles, with some triallists experiencing much larger reductions of up to 33%! i - Kim, age 57, saw a 33% reduction in fine lines and wrinkles after 7 days using Anew Power Cream 100% of trial participants would recommend ANEW Skin Renewal to a friend, with a huge 83% saying the products made them feel more empowered and confident in their skin. One of the trial participants, Maria (42), said, “Anew Power Cream is incredibly nourishing, and throughout the seven days of consistent use, the transformation in my skin was truly remarkable. The cream rejuvenated my complexion, leaving it visibly smoother and firmer within just a week. Anew Power Cream meets the promises of reliability and offers me peace of mind, allowing me to embrace my power in my everyday life – both at work and in my personal life.” Dr Zoya Diwan, Expert in Clinical and Aesthetic Dermatology, said, "The ANEW Skin Renewal Power Cream is an incredible new product for consumers wanting to take care of their skin and is a fabulous addition to the already stellar offering from the ANEW skincare range. As a dermatologist, I place great importance on evidence-based treatments and creams, so discovering that this new cream is powered by Avon’s impressive Protinol™ technology, which is backed by 20 years of research, was truly amazing. Witnessing the results from my trial, I was hugely impressed to see such a noticeable improvement after just seven days of use. The Skin Renewal Power Cream in particular, seamlessly integrates into one's skincare routine, offering an easy and luxurious experience. And when paired with the Power Serum and Power Eye Cream – it’s an unstoppable trio to help you love your skin. What’s even better is the accessibility of these quality products, which is truly commendable given its premium formulas but affordable pricing." Cesar Tadashi, Executive Director Global R&D “We're thrilled to unveil the latest addition to the ANEW skincare range, with the Skin Renewal Power Cream. Featuring our exclusive Protinol" technology, we're delighted to provide consumers with the unparalleled strength of 10X Protinol™, delivering 10X the power. The ANEW Skincare line represents our most potent skincare range to date, harnessing the power of Protinol™ to help restore years of lost collagen in just 7 days. The result is visibly stronger, healthier-feeling skin and an instantly blurred, brightened eye area, epitomising the pinnacle of skincare innovation." With ANEW Skin Renewal Power Cream, embark on the 7-day switch and experience 7 Powerful Benefits in just 7 Days1: 1. Smooths skin 2. Intensely hydrates 3. Reduces fine lines & wrinkles 4. Firms skin 5. Increases radiance 6. Strengthens skin 7. Helps improve skin resilience ANEW Power Cream is suitable for every skin type, including sensitive skin. Its lightweight, fast-absorbing formula feels gentle on the skin, providing a luxurious experience with every application. Discover the full ANEW Skin Renewal skincare range exclusively via your local Avon Representative and website .
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