SHANGHAI
,
May 1, 2024
(press release)
–
Florasis, a pioneer in C-Beauty, is harnessing the power of Virtual Makeup Try-On technology to showcase East Asian makeup styles to a global audience. Perfect Corp., the leading AI and AR beauty and fashion technology provider and developer of ‘Beautiful AI’ solutions, today announced a collaboration with the esteemed C-Beauty brand Florasis. This collaboration aims to elevate the brand’s online makeup shopping experience by introducing a suite of Virtual Makeup Try-On services on their international website.
Embracing Heritage: Florasis Transports East Asian Aesthetics Through Makeup
Florasis, rooted in traditional beauty since its inception, has established itself as a brand that delves into the essence of East Asian aesthetics. By combining cutting-edge technology and in-depth research of nature’s nourishing essences for the skin, Florasis products unify makeup and skincare. Its unique product designs are co-created with masters of East Asian craftsmanship, reinterpreting tradition through modern design into timeless products. Florasis, with a focus on expanding internationally, aims to leverage diverse sales channels and its website to introduce its artistic beauty products to global consumers. Through Virtual Makeup Try-Ons on its official overseas website, Florasis intends to share and celebrate the concept of traditional beauty to a broader international audience.
Expanding to International Consumers and Establishing Multi-Channel Shopping Experiences
In a bold move to transcend borders, many brands in China are rapidly transforming their business models to achieve a global reach. Embracing the innovative 'new retail' concept, they are leveraging cutting-edge technology to streamline and enhance the consumer shopping experience. Simultaneously, they are skillfully integrating global fashion trends, positioning themselves as formidable players on the international stage.
In a strategic collaboration with Perfect Corp., Florasis is redefining the online shopping experience for customers abroad through Virtual Makeup Try-On technology. This digital enhancement is a testament to Florasis' dedication to a robust omnichannel strategy. The virtual services are designed to deliver consistent, integrated, and high-caliber experiences to shoppers around the globe. By incorporating Perfect Corp.'s trailblazing technology, Florasis ensures that its international clientele enjoys a superior virtual service encounter on its global platform.
Alice Chang, Founder and CEO of Perfect Corp., expresses confidence and pride in the partnership with the renowned beauty brand. "Florasis entrusting our technology to faithfully render its makeup line on its international website is a wonderful endorsement," says Chang. She adds, "It affirms that our cutting-edge technology aligns with the ambitions of brands striving to achieve a global presence."
About Florasis
Florasis, founded in 2017 on the shores of West Lake in Hangzhou, China, envisions "elevating Eastern beauty and crafting a century-old national makeup." Adhering to the brand philosophy of "Eastern Makeup, Nurturing Beauty with Flowers," Florasis roots itself in the cultural matrix of China, focuses on innovative research and development, and establishes the "Eastern Beauty Research System."
Exploring ancient beauty wisdom, inheriting the essence of Eastern delicate aesthetics, and considering the skin characteristics and makeup needs of Eastern women, Florasis uses modern makeup manufacturing processes, extracts natural floral essence, and nurtures makeup with flowers to create both internal and external beauty in its makeup products.
The name "Florasis" is derived from "nurturing beauty with flowers," and "West Lake" is an homage to Xi Shi, the foremost of the Four Great Beauties of ancient China. Florasis draws inspiration from the poem by Su Dongpo: "Desiring to compare West Lake to Xi Shi, light or heavy makeup is suitable in all respects," symbolizing Chinese women who embody the charm of Xishi, whether in light or heavy makeup.
For more information about the virtual makeup services on Florasis' official website, please visit https://florasis.com/
About Perfect Corp.
Perfect Corp. (NYSE: PERF) leverages ‘Beautiful AI’ innovations to make our world more beautiful. As a pioneer and leader in the space, Perfect Corp. works with over 600 partners around the globe to empower brands to embrace the digital-first world by transforming shopping journeys through digital tech innovations. Perfect Corp.’s suite of enterprise solutions deliver synergistic, technology-driven experiences that facilitate sustainable, ultra-personalized, and engaging shopping journeys through hyper-realistic virtual try-ons, AI-powered skin analyses, personalized product recommendation tools and many more Beautiful AI innovations.
Press Contacts
Perfect Corp. official website: https://www.perfectcorp.com
Perfect Corp. on LinkedIn: https://www.linkedin.com/company/perfect-corp/
Perfect Corp. official Blog: https://www.perfectcorp.com/business/blog/
Corporate: Tony Tsai at press@perfectcorp.com or by phone: +886-2-8667-1265, ext. 2167
USA: Allie Murphy at contact_pr@perfectcorp.com or by phone +1 (415) 625-8555
Japan: Ryusho Hosaka at contact_pr_jpn@perfectcorp.com or by phone: +81-3-5875-6651
China: Winter Zhang at Winter_zhang@perfectcorp.com or by phone: +86-166-2139-1855
Europe: Aurélie Léveillé at contact_pr_fr@perfectcorp.com
UAE: Moushmi Bhatia at contact_pr_uae@perfectcorp.com or by phone: +971 (0) 56 896 5253
India: Ananya Tandon at contact_pr_in@perfectcorp.com
Indonesia: Efon Dea at contact_pr_id@perfectcorp.com
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